Liverpool One shopping centre have boosted their digital media portfolio with a JCDecaux advertising display situated on their busiest lift. Concept Outdoor Media Services were again selected to design and install the large format display adding greater shopper experience to their many retail and leisure customers.
Since the end of May shoppers at Liverpool One have been engaged by the display which is located on a lift shaft near anchor store Debenhams. The lift which sees more human traffic than any other within the UK’s fifth largest shopping centre will play a dominant role in the customer journey, increasing exposure for brand advertisers and targeting shoppers giving them that final nudge to purchase whilst in the ideal mind-set and environment.
The benefits of outdoor advertising within retail environments is vast with over 8 million adults a week visiting UK shopping centres making this channel the most dynamic at point-of-sale. Having worked in the Out-of-home sector successfully for several years recognising its growth, Concept Group formally launched its Concept Outdoor Media Services division in 2014. With our expertise and capability to deliver bespoke large format display structures of unmatched quality we were the clear choice for our clients to deliver this latest display. We presented our comprehensive turnkey solution which fully incorporates every element from:
- Conceptual design
- Structural engineering and manufacture
- Complete project management
- Installation and testing
- Service and maintenance
Acting as principal contractor we took ownership of the entire project, having full responsibility for the provision of all plant, labour, safety and materials as well as all the structural design elements. Liverpool One is situated in a coastal environment so we ensured that the clients’ requirements for a robust and durable finish to all materials were met. We provided galvanised finishes and heavy duty coatings to all surfaces so that the display structure remains in first class condition providing value and excitement for years to come.