Concept Group
Are Passionate
About Signage

“We develop and maintain long-term partnerships with our clients, delivering strong design-led products and services to exceed your expectations.”
The Concept Group is one of Europe’s leading visual communication experts, providing distinctive sign solutions through the use of traditional, bespoke and digital signage.

Our History

Sean Morrough Black and White-min

Established in 1998, Concept Group was set up by Managing Director Sean Morrough from his family home in Sutton Coldfield.

Having worked in the sign industry for over 25 years, Sean developed a wealth of knowledge and experience in a wide range of disciplines in his earlier roles, but also identified a gap in the market for design-led solutions. 

With his entrepreneurial vision and passion, Sean wanted a business that provided visually stunning design led solutions, where the sign company would take full responsibility for the design element. A courageous move at the age of 25 but after just nine months Sean had occupied new premises with permanently employed staff. 

Following successful entrance into the DOOH market, the company is now working with the major industry players including Signature Outdoor, Ocean Outdoor, Forrest Media and JC Decaux. 

The company has unrivalled bespoke structural capability and the management team recognised a further opportunity to diversify, in 2014 Concept Outdoor Media Services was launched to serve the out-of-home advertising market, and specialises in delivering bespoke large format display structures. 

With diversification into new markets and continued success with relationships, the Concept Group now operates in global markets, and from humble beginnings the company has grown into a multi-million pound business.

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Meet The Team


Sean Morrough

Managing Director

David Neale


Jason Jeynes

Construction Director


Kerrie Cooper

Sales Manager


Penny Kendall

General Manager

Paul Silver

Project Manager

Kirsty Haines

Projects Coordinator 

Martin Benson

Projects Coordinator 

Parmendar Singh

Projects Administrator  

Finance & Administration

Emma Summerfield

Office Manager

Laura Morrough

Administration Manager


Michael Starkey

Head of Design

Digital hub & Operations

Stuart Green

Field Service Engineer

James O’neil

Field Service Engineer

Partners & Accreditations

General Manager

General Manager