Dynamic Digital Displays Europe delivers its third LED Digital Display to Iconic Yorkshire Post Tower, Leeds Central for City Outdoor Media.
Birmingham, UK (February, 2015) – Dynamic Digital Displays Europe, the European Headquarters of D3, a global LED digital display solutions provider, announces the delivery of a third roadside LED digital display in Leeds for City Outdoor Media.
The Yorkshire Tower, which was unveiled on Friday 23rd January 2015, is a 10mm SMD LED portrait display which is located on the site of the old Yorkshire Post Newspaper offices on Wellington Street, overlooking the busy A58M road and located at the largest intersection into the city centre. The part motorway part A-road has circa 75,000 vehicles per day and forms a ring road around the city centre, offering an exceptional platform to target this vibrant audience navigating the city center.
The tower which has stood proud for four decades displaying the time and temperature is a familiar sight for commuters driving into the city on the inner ring road and the public were delighted when it was announced the tower would be saved preserving an iconic landmark which is part of the city’s history. City Outdoor has retained the top of the original tower including the logos and the famous temperature display.
The portrait display is next door to the Crowne Plaza Leeds Hotel, it is also a mile away from Trinity Leeds Shopping centre, with a catchment area of 5.5 million people and more than 120 national and international brands it’s the newest fashion destination of the North. Other top destination nearby are Xscape Castleford, O2 Academy Leeds, First Direct Arena, only 20 seconds drive away to Leeds Railway Station.
“We at City Outdoor take pride in delivering the very best quality screen solutions to our industry. For us choosing D3 to work alongside on this project was an easy decision. Having serviced built and servicing our Deansgate and Northern Quarter full motion screens in Manchester we were keen to appoint their expertise and professionalism once again and we are extremely pleased with the finished article’ Charlie Throp, Sales and Marketing Director London.”
David Neale, Director at D3 LED, Europe commented; ‘We are delighted to continue our partnership with City Outdoor with another iconic LED display build in central Leeds. This particular display has our most advanced back-end control system offering a robust and redundant internal LED display network, allowing D3 Europe’s Ops and Service teams seamless and uninterrupted visibility.’