Senior Leadership Team Signifies New Chapter for Concept

By October 1, 2016Company News
Concept Announces Senior Leadership Team | Concept Signs - Think Creative, Think Solution, Think Concept

Birmingham-based Concept Sign & Display has announced the creation of a senior leadership team to bolster the organisation’s growth plans.

The leadership team will see Sean Morrough, managing director, David Neale, director, and Jason Jeynes, construction director, joined by Sam Cooper, recently promoted to commercial director, and newly appointed Paul Midwood, business development director, at the helm of the growing business.

Sean Morrough, said: “The appointment of the leadership team signifies the next chapter for Concept as we continue to grow the company and develop further innovative solutions for our clients. Our aim is to increase turnover to £15m over the next three years – and with our highly skilled senior leadership team firmly in place we are on track to meet our objectives.”

The announcement of the leadership team coincides with a brand refresh, which sees Concept Sign & Display become Concept Group, in order to reflect its growing business offering.

While traditional display signage remains a core part of the business, Concept has experienced considerable growth in the highly innovative ‘Out Of Home’ advertising market in recent years and is developing the business to be corporate identity solutions providers.

David Neale, said: “Becoming Concept Group further signifies the start of a new chapter for Concept. Digital out of home (OOH) advertising revenues are growing at 15% per annum and are predicted to overtake traditional revenues by 2020 as the industry embraces the interactive, flexible two way interactions afforded by digital*. Our industry is developing at an incredible rate and this is a truly exciting time as we see Concept leading the way as OOH advertising comes to the fore.”

Seasoned corporate identity and solutions specialist, Paul Midwood joins the senior team as business development director. As Concept begins the next phase of growth, Paul will be instrumental in developing new strategic partnerships across Europe, the Middle East and Africa.

Concept, which now has a 24-strong team, has grown rapidly in recent years with its employees increasing by a third in the last year alone. It has recruited strategically to allow longstanding team members to gravitate towards roles in which they can flourish.

Sam Cooper, who joined the team earlier this year with a wealth of experience in outdoor media, joins the senior leadership team as commercial director.

Concept has also seen the promotion of Penny Kendall to general manager. Joining Concept 12 years ago Penny has thrived, managing diverse and challenging projects and applying her specialist knowledge of health & safety. With a unique knowledge of the business, Penny also provides a vital link between the team and the board of directors.

As part of an ongoing recruitment drive, Concept has also appointed Peter Kent as project manager. Bringing over five years’ experience in the sign and display industry to the growing team, Peter has worked with one of the world’s leading outdoor advertising organisations and has a specialist knowledge of the transport industry. Katie Whitehouse also joins the team as administrator.

*PWC: The UK entertainment and Media Outlook 2016-2020


Jason Jeynes – Construction Director

Jason, who has almost three decades experience in the industry, joined Concept in 1998 to support Sean in establishing the business. He has fully embraced the evolution of digital signage, honing his skill set to tailor bespoke sign fabrication methods and deliver first-class digital signage solutions.

Responsible for a team of project managers, Jason oversees the implementation of diverse traditional signage schemes and OOH media services installations, while ensuring the organisation meets complies with stringent CDM regulations. As Concept continues to evolve and enter new markets, Jason will be at the forefront of the business ensuring Concept remains ahead of advances in new technologies.

Paul Midwood – Business Development Director

Having worked in the industry for over 14 years, Paul Midwood will utilise his vast knowledge of overseas markets to enhance Concept Group’s offering, expand its route to market and increase national and international growth.

Paul has worked on three of the largest global rebrand projects ever undertaken and looked at wayfinding designs and identifying site requirements for three of the world’s most recognised blue chip companies. He spent around four years working across the USA travelling back and forth to Europe, Africa, Russia and South America, and went on to work in the Middle East for four years.

Sam Cooper – Commercial Director

Sam Cooper is responsible for the financial and contractual management of projects. He aims to increase efficiencies within the business, as well as working closely with compliance and project teams to improve supply chain resilience and assurance procedures. Sam’s role will see him driving value for the company, in addition to supporting steep growth targets, and providing added value to clients.