Harlequins FC Rugby, Twickenham Stoop Stadium

The Brief

Premiership Rugby club Harlequins have partnered with Concept Group for the design and installation of four new LED displays. The new screens come as part of the clubs’ move to increase fan engagement and modernise their current technology.

The Solution

The specified Daktronics LED display technology is renowned for unmatched colour contrast, technical reliability and excellent viewing angles.

The two smaller horizontal stand displays mounted above the East and West stands measure 1 x 5.5 meters and are designed for displaying match scores and club branding.

The larger displays measure 4 x 7 metres and are located at Northwestern and Southeastern corners of the pitch. These full motion video displays will used for sponsor advertising and club updates as well as engaging the audience with player profiles and match announcements.

Concept have also provided the club with the powerful Show Control platform from Daktronics, allowing for dynamic control of display content.

Feedback from the club has been positive as Head of Operations Jen Motet states:

“We have been considering upgrading our scoreboards and installing permanent big screens for some time, and we decided to move forward having had detailed discussions with Daktronics. Concept Group were the systems integrator, and from the start we were impressed with how they took on the project and drove it forward – especially given an in-season install which presented timeline challenges. The team were adaptable throughout the process and worked with us to ensure minimal impact in a live stadium environment. The screens themselves have had nothing but positive feedback – they are bigger, more impactful and help drive our aspirations on providing an improved experience for our match day and non-match day customers.”

22 Gas Street,
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