Leicester City Football Club King Power Stadium
The Brief
Plan and deliver a visual communications solution to enhance match coverage and content for LCFC fans, while giving LCFC the opportunity to drive revenue through business advertising opportunities.
Reach all corners of the 105 x 68m, 32,000 capacity stadium using giant digital displays.
Manage all aspects of the product, acting as project manager and coordinator to ensure seamless installation and implementation.
The Solution
Concept Group planned, designed and installed two 19.75 metre-wide, 5.49-metre high, high-res screens, situated at each goal 80ft above the pitch – broadcasting live matches, scores and high-resolution replays.
Provided a complete turnkey product – with the in-house team delivering a coordinated service across all aspects, encompassing structural engineering design, structural steelwork, LED display technology, back-end control systems and full installation and commissioning.
Worked to overcome the difficulties presented by installing in a working football stadium – securing contractors to work on a four-metre area either side of the pitch, ensuring minimal disruption to LCFC.
Provided a complete turnkey product – with the in-house team delivering a coordinated service across all aspects, encompassing structural engineering design, structural steelwork, LED display technology, back-end control systems and full installation and commissioning.
Worked to overcome the difficulties presented by installing in a working football stadium – securing contractors to work on a four-metre area either side of the pitch, ensuring minimal disruption to LCFC.
The Results
The digital displays made their official debut at LCFC’s Premier League showdown against Everton on 6 October. Screens engage fans on a new scale, providing an immersive match experience which gained an overwhelmingly positive fan response on Twitter.
“In other news … the new big screens and graphics are a thing of beauty #lcfc #LEIEVE” @Nigelrpage
“Love the new screens @LCFC. Great to see live footage and replays – really professional” @sairah_butt
“These new screens at #lcfc are actually better quality than the game before your eyes. Great goal by the way” @ryanmurrant
Mags Mernagh, Director of Estates and Infrastructure at Leicester City Football Club commented:
“With their track record and understanding of the LCFC brief, we knew Concept Group would deliver a seamless project, making sure the technology suited the stadium’s different functions. Whether it’s football or large-scale events, we’re confident that the displays will further add to our offer and continue to provide memorable experiences for all our visitors.”
The displays have created a new revenue stream for Leicester City Football Club, as businesses can now pay for a range of match-day and non-match event advertising opportunities at the 32,000-capacity stadium.