Media Eyes, Network Rail

Concept Group delivered three innovative, elliptical advertising displays – or ‘digital media eyes’ – as part of the £600 million redevelopment of New Street Station.

The project, which was commissioned by Network Rail, was the first of its kind for the UK’s ‘out-of-home’ advertising market to incorporate curved large format LED display solutions, which span up to 29.5 metres by 6.3 metres.

The North-West eye, which is situated at the station entrance adjacent to High Street, also incorporates a highly innovative solution which enables natural light to filter through to the station concourse below. The custom surface mount diode mesh solution is a transparent product designed and manufactured specifically for this element of the project. A 20-strong team of highly specialised LED display technicians installed the systems.