NFU Mutual

Concept Group secured an initial £1.3m contract having provided the design for and specification for a full range of bespoke internal and external signs for the Presence and Branding programme. 

At its peak Concept Group were installing upward of 40 sites per week to see the brand implemented as a nationwide launch initiative.

Concept Group continue to provide NFU Mutual with bespoke internal and external signage and have completed in excess of 400 sites.

Concept Group produced a signage manual that contained all of the relevant specifications, brand guides and rules for the implementation of the signs. This also extended to a set of “best practice” guidelines for the implementation of external signs and the Presence and Brand signs. This also proved extremely beneficial when obtaining planning consent for signs in working with local authorities in what were in a number of cases very sensitive locations.