Paignton Devon Showcase Outdoor
Showcase Outdoor appointed Concept Group for the conversion of one of their most popular locations in the centre of Paignton, Devon. The conversion of the 48 sheet traditional billboard to a state of the art digital 48-sheet using new JVX 5.9mm display technology from Daktronics, marks the first conversion in the DOOH sector.
Concept Group provided a turnkey service by designing and installing the digital 48-sheet display replacing the existing poster display that was there previously in the same position. Various surveys and structural checks we required to ensure the supporting wall was sufficient for the additional weight and fixing requirements for the new LED display.
The benefits of a digital format for advertising include more flexible exposure options for brands, with the opportunity for more engaging dynamic content. The appeal of investment in digital for Out of Home advertising continues to grow as brands demand a more tailored approach.