Princess Road Manchester Boohoo.com
Concept Group were approached by the online fashion brand Boohoo.com to design, install and also maintain an advertising display located in Manchester UK.
The 23.5m2 display faces oncoming traffic heading into the centre of the city along Princess Road beside a busy car-wash station. The screen displays a series of high impact advertising campaigns for the brand. The main benefit for Boohoo.com is that the display is theirs to dedicate their own brand exposure to.
The LED technology used from Daktronics is a 10mm Gold Cree product which has an impressive viewing distance. The specification allows for superior colour-blending and broad colour depth.