The project involved extensive co-ordination by Concept Group with Willmott Dixon and their project team in designing the optimum interface between the screen and the building facade. The installation also required comprehensive surveys into the power supply design.

Concept Group were able to exceed expectations and efficiently deliver the project, coordinating the manufacture of the display in only 8 weeks! The client wanted to target Christmas shoppers and screen went live just in time, a week before Christmas!

The exposure for the screen is superb and the uninterrupted viewing range for the length of Victoria Street offers an extended opportunity for advertisers to showcase their adverts with Open Media UK. The 10mm LED GOLD technology from Daktronics provides our client with a reliable, high quality product that has proven to set the highest standards within the DOOH industry.