Brindleyplace Birmingham

The Brief 
Brindleyplace, Birmingham’s premier mixed use estate is located in the heart of Birmingham alongside The ICC and canal network. As it approaches its 25th birthday a major rebrand was undertaken to ensure the site retains its status within the ever changing city.
The Solution
Concept Group have collaboratively designed and installed nearly 300 new signs, rebranded with the new logo and aesthetic which better reflects the vision for the area.
The new branding consists of a selection of bright colours and bold designs plus a shortened version of the name used in conjunction with a strapline; “Brindley – The Place.” The estate is home to over 50 businesses and plays host to a number of community events, including an outdoor cinema, festivals and markets across the year.
Amongst the signs provided by Concept Group are a series of way finding, directional and main branding signage along with various information, warning and traffic control signage.
Get in Contact
For more information or to discuss the possibility of working with Concept Group for signage design and build solutions please either email or call 0121 693 0005. Alternatively fill out our online form here.

From the data provided, our designer Michael Starkey designed an innovative and sophisticated world map highlighting each location. The installation measures 1.5 x 6 metres and is mounted above the cafeteria in the main building at the university.

The 10mm circular holes identify the countries and are stencils backed with a light sheet acrylic diffuser. The internal white LED illumination shines through and creates a stark contrast against the black. The map itself is cut from brushed aluminium and the strips which were aligned between the holes.

The installation has now stood the test of time as this was first installed back in 2015 and remains a smart and sophisticated piece for the cafeteria.

If you would like to discuss with us an idea like this and would like our help to make it a reality, call today on 0121 693 0005. Alternatively, fill in our enquiry form here.