Hotel Football, OpenMedia
Concept Group have completed works on two full motion digital screens using bespoke LED technology from Daktronics. Located on the north and south facades of Hotel Football, the screens are positioned opposite Manchester’s Old Trafford Stadium.
The displays mark the next phase in OpenMedia’s expansion. This is the third successful build Concept Group have coordinated for OpenMedia, the first located in the centre of Liverpool on the Victoria Street carpark and the second on Liverpool’s Barratt house.
Hotel Football is owned by members of Manchester United’s Class of 92 and GG Hospitality, and it has proved the perfect location for the dynamic screens. The site is clearly visible for the crowds attending both football matches and other events at the Old Trafford Stadium. The brand JD Sports have already committed as a long-term partner for the season with OpenMedia.
Concept Group were able to deliver the builds beside busy traffic and effectively install the screens with minimal disruption to commuter traffic and the day to day running of the hotel.